Artists like T-Pain, Ne-Yo, Flavor Flav, and more have already launched their own teams
The Backstreet Boys are giving their fans more competitive stakes to root for as they join the Global Gaming League. The band will compete on the gaming tournament platform as Backstreet Gaming, the latest in a string of celebrity-owned teams that will go head to head with other gaming groups across video game formats.
“We’ve spent our careers performing together. Now we’re building a team to compete together,” Nick Carter said in a statement. “We love gaming, we love a little trash talk, and we’re coming into this to win. We want to find players who are ready to put Backstreet Gamers on the map and have another way to connect with our fans.”
Like other teams on the platform, Backstreet Gaming will consist of four members who will compete in professionally-assembled live events. The game roster can include anything from Call of Duty and Rocket League to Pac-Man and Donkey Kong, so the teams have to be in it to win it and ready for anything.
“The Backstreet Boys know how to turn fans into a community that lasts for decades,” said Global Gaming League founder and CEO Clinton Sparks. “Now imagine giving that community a team to root for, rivals to beat, and a real opportunity to earn a spot on the roster. That’s what we’re building with GGL. Someone playing in their bedroom today could end up competing for Backstreet Gamers team on a global stage.”
Artists like T-Pain, Ne-Yo, Flavor Flav, and more have already launched their own teams through the Global Gaming League. In September, T-Pain’s Nappy Boy Grizzlies faced off against Ne-Yo’s Gentleman’s Gaming in Las Vegas, with Ne-Yo emerging victorious in a Tekken match at the Global Gaming League Season Zero launch event. Now, they’ll both have to keep an eye out for Backstreet Gaming.
