The full lineup for the Billboard U.K. Live takeover at The Great Escape happening May 13-16 in Brighton, England, has been unveiled.
It was confirmed on Feb. 3 that rising rockers Keo will headline The Deep End venue on May 14 as part of the Billboard U.K. Live experience, marking a major moment in the band’s ascent. Now, a fresh wave of names has been added to the bill. Bella Kay, Madra Salach, Adult DVD, Bleech 9:3, Slag and Dolder are all lined up to play, with the event set to spotlight the next generation of indie and alternative talent.
Kay, who is 20, is currently on a hot streak, as stirring acoustic track “iloveitiloveitiloveit” reaches a new No. 17 high on the Billboard Hot 100 on the cart dated April 11. The viral hit is currently at No. 2 on the U.K.’s Official Singles Chart, and has held strong in the top 10 since the start of March.
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Madra Salach, meanwhile, recently wrapped up a headline tour of the U.K. and Ireland, which was entirely sold out. The contemporary folk six-piece is gearing up to release more music later this year.
The group will be joined by fellow Irish act Bleech 9:3, who has previously toured with Keo and drip-fed released a handful of singles this year, including the fan favorite “Ceiling.” Adult DVD is on a similar upward trajectory, having stormed U.K. festivals last summer, while indie outfits Slag and Dolder will perform at The Great Escape for the first time in May.
The Deep End venue is part of The Great Escape’s beach site located on Madeira Drive. Fans can gain access to the show via a TGE wristband subject to the venue’s capacity.
Brighton hosts The Great Escape each May, turning the seaside city into a hub for discovering new music. The festival highlights breakthrough acts from the U.K. and Ireland, alongside other emerging artists from around the world. Across four days, live performances take place in numerous independent venues across the city, accompanied by panels and networking events.
Tickets can be purchased via the festival’s official website, including passes for this year’s spotlight shows with The Kooks, Peaches and Kingfishr.
Among this year’s performers are The Lottery Winners, Lime Garden, The Orchestra (For Now), Little Grandad, Natalie Wildgoose and Lonnie Gunn. Over the years, the festival has also served as an early platform for artists such as Charli xcx, The Last Dinner Party, Fontaines D.C., Sam Fender and Lola Young.
