Caroline Wright Named EVP, North American Venues At Legends Global

GoDigital Music has launched a new Nashville-based country imprint, Orinda.

“Launching Orinda and expanding into country is a deliberate step in GoDigital Music’s long-term vision to invest in culturally influential genres and independent artists shaping today’s music landscape,” Logan Mulvey, CEO of GoDigital Music, said in a statement. “Country music has experienced meaningful changes in recent years and we saw a natural opportunity to continue fueling that momentum. Orinda is designed to be a lasting home for artists who are redefining the genre, providing them the infrastructure, creative support and global reach to scale their careers, while staying true to their storytelling and identity.”

Cooper Lycan, general manager of Orinda, said, “We built Orinda to back independent artists the way they deserve: as true partners, not transactions. The artists we work with have the songs and the drive to move culture on their own terms. Our role is to amplify that with capital and strategy while keeping them in the driver’s seat for the long haul.”

TKO Artist Management has promoted Cassie Petty to the role of vice president. Petty has been with TKO since 2002, working with artists including Country Music Hall of Famer, the late Toby Keith, as well as Clay Walker, Jamey Johnson and Jackson Dean.

“In an industry where loyalty can be fleeting, Cassie Petty has been an integral part of this operation for over 20 years. Artists trust her; she leads the team with poise and dignity, and she always gets the job done. We are lucky to have her,” TK Kimbrell, founder and president of TKO Artist Management, said in a statement.

Petty is a member of The Recording Academy, Country Music Association (CMA), Academy of Country Music (ACM), and SOURCE Nashville. She is also an alumna of the Women’s Music Business Association (WMBA) and SOLID Nashville, a GRAMMY U mentor, and has served on the Associate Board with the Nashville Symphony. — Jessica Nicholson

Hey Now Records has expanded its staff. Newly-added senior vp Danny Bess previously led his independent DFB Consulting and previously spent seven years as CFO at Warner Music Nashville and 25 years as vp of finance at Universal Music Group Nashville.

Troy Scott joins as vp of commerce & consumer products. Scott has previously managed operations and marketing campaigns for BMG artists including P!nk, Dave Matthews Band, and Backstreet Boys, before working as sales account director at Universal Music Group. He also worked as sales manager at Alpha Media in Richmond, Virginia, and joined UMG Nashville in 2014 as director of commercial development and rose to senior director of e-commerce and retail, working on campaigns for artists including Carrie Underwood, Chris Stapleton, Kacey Musgraves and Luke Bryan.

Rachel Brown joins as manager of operations. Brown previously spent several years at Aroluxe Marketing, working on integrating cross-functional campaigns for clients.

“As the label expands its reach, it’s critical to have systems in place to support the work being done by the various teams,” Hey Now Records president/co-founder Kris Lamb said in a statement. “To be able to engage executive talent that includes Danny Bess and Rachel Brown on the business side, and Troy Scott for commerce and consumer products, we’re going to be able to move twice as fast, knowing our needs will be supported by a strong foundation.” — Jessica Nicholson

Triple 8 Management has promoted Allison Bostrom to senior vp of marketing. Bostrom has been with the company for a decade, first joining as a marketing assistant and rising to the role of vp of marketing in 2021. Triple 8’s roster includes Scotty McCreery, Corey Kent, Sierra Ferrell, Kaitlin Butts and more.

“Allison is thorough, creative, diligent, helpful and always in excellent spirits,” Triple 8 partner/founder George Couri said in a statement. “We’re grateful for all of her hard work and dedication to not only our clients, but also our team.”

“I am so appreciative to be able to wake up every day and work somewhere like Triple 8,” shares Bostrom. “Over the years I have learned an unimaginable amount of things, grown tremendously as a person, and made lifelong friends. I can’t wait to see what the coming years will bring!” — Jessica Nicholson

New York-based publicity firm Audible Treats has expanded its team with two new appointments, including Tamera J. Inyang as associate director, publicity and business development and Francesca Collado as junior publicist.

Based in Los Angeles, Inyang holds six years of experience in the field and has led campaigns for BigXthaPlug, Metro Boomin, Tay Keith, Shenseea, Dababy and Coi Leray.

“As the PR landscape continues to diversify, Audible Treats will continue to be the premier destination for talent and brands across music, film and athletes alike,” Michelle McDevitt, co-founder of Audible Treats, said in a statement. “Tamera’s proven success in navigating each of these distinct industries allows us to confidently expand our capabilities and offer elite strategy to a wider range of clients. Her exceptional track record of driving cross-vertical brand positioning for musical artists, film and TV actors, and professional athletes make her the ideal fit to anchor our presence on the West Coast and usher Audible Treats into its next chapter of growth.”

LiveCo announced the launch of its full-service entertainment brand, ICON LIVE. The new company merges Icon Concerts and MagicSpace Entertainment, and will promote concerts, comedy, tehaterical tours and immersive live experiences.

The team is made up of Paul Meloche (president), Mike Bernal (executive vp, booking and production), Kristy Maple (executive vp, marketing and ticketing) and Dave Stinson (executive vp, operations).

“Live entertainment continues to evolve toward experience-driven, genre-fluid programming,” Chuck Steedman, president and CEO of LiveCo, said in a statement. “By bringing Icon Concerts and MagicSpace together under the ICON LIVE banner, we are creating a more powerful and diversified platform that better reflects how audiences consume live experiences today — while positioning us to scale more effectively across the global marketplace.”

Meloche added, “ICON LIVE can offer broader artist relationships, an expanded touring footprint and diversified revenue streams. It gives us the opportunity to develop and own touring productions while also promoting leading artists and entertainers.”

Provident Entertainment has promoted Josie Hardin to director, digital strategy and Reagan Hughes to director, marketing.

Josie began her career at WME, joining Provident Entertainment in 2024. Since then, she’s worked on marketing campaigns for artists including Brandon Lake, Zach Williams and Leanna Crawford.

“Since joining Provident, Josie has made a tremendous impact on our team and the artists she serves,” Todd Stepp senior vp of Provident Entertainment, said in a statement. “She has a great instinct for digital strategy and audience engagement, and she approaches every opportunity with creativity, excellence, and a desire to keep learning. What stands out most is her ability to turn ideas into results while building strong relationships along the way. This promotion is ell earned, and I’m excited to see her continue to grow and lead in this new role.”

Hughes’ roster will include Seph Schlueter, KB, bodie, Aaron Cole and Charles Weems. “Reagan brings a unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry. She has played a vital role in helping expand the reach of our roster and consistently looks for new ways to connect music with audiences. Her leadership, work ethic and commitment to serving both our artists and our team have made a significant difference, and I couldn’t be more excited to see her step into this new role.”