DJ Khaled knows a thing or two about winning in life. The Big 12 Conference announced on Wednesday (Feb. 18) that the We the Best mogul will headline the Big 12 Basketball Tournament Afterparty in Kansas City, Missouri, on March 14.
Following the men’s championship game on the T-Mobile Center’s hardwood, Khaled will take the KC Live! stage in the Power & Light District. The performance marks Khaled’s first-ever performance in Kansas City.
“The Big 12 Tournament is one of the biggest and best. I’m looking forward to bringing that energy to the Tournament After Party with a performance and connecting with the fans,” Khaled said in a statement. “Young world, the world is yours — you are now and you are the future! Keep going! WE THE BEST!”
Presented by Venmo, the show is free of charge for fans. Those interested can follow the Big 12 Conference’s social media accounts for updates on how to claim tickets as the concert approaches. Venmo debit card users will have access to special perks at the event.
“We are continually investing in ways to elevate the Big 12 Basketball Tournaments and deliver an unforgettable experience for our fans,” said Tyrel Kirkham, who serves as chief brand and business officer for the Big 12. “DJ Khaled is an incredible performer and we know he will put on a high-energy show. From elite competition on the court to world-class entertainment off it, our goal is to create a championship atmosphere that blends sports and culture in a way only the Big 12 can. Kansas City has been an outstanding partner in helping us bring that vision to life.”
It’s another major year for the Big 12 on the men’s side, with Houston, Iowa State, Kansas, Arizona and Texas Tech among the powerhouses vying for the conference title.
“Creating a seamless experience between the arena and KC Live! is always our goal, and this allows us to give fans reasons to come to the games early and stay late,” adds Kansas City Power & Light District president John Moncke. “The Big 12 Conference and the Power & Light District collaboration is about innovation, and the DJ Khaled event pushes the boundaries of blurring the lines between sports and entertainment even further.”
As for Khaled, he’s continuing to tease his Aalam of God LP, which will be the Miami-based DJ’s 14th studio album.
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