Dua Lipa has sued Samsung over its use of her image on cardboard packaging for some of its televisions, which the singer says she did not consent to. Lipa is seeking “no less than $15 million” in damages for “copyright infringement, trademark infringement and misappropriation of Plaintiff’s likeness and image.”
In a complaint filed on May 8 in the United States District Court for California’s Central District and viewed by Pitchfork, Lipa alleges that Samsung prominently featured a photograph of her face on boxes for various television models, which were sold in stores across the United States. According to the suit, Samsung used the image, which was taken backstage at Austin City Limits in 2024 and which Lipa owns the copyright on, without her knowledge or consent. Pitchfork has reached out to Lipa’s attorneys and representatives for Samsung for comment.
Per the filing, Lipa became aware of the situation in June 2025, after social media users began referring to a “Dua Lipa TV Box.” The lawsuit specifically points out two Instagram comments, one where a user said they would “get that TV just because Dua is on it,” and another that read: “If you need anything selling just put a picture of Dua Lipa on it.” “Samsung’s copying and distribution of the DL Image constitutes willful copyright and trademark infringement, and a violation of Ms. Lipa’s right of publicity, designed to improperly capitalize on Ms. Lipa’s hard-earned success to promote and sell Samsung’s products,” the suit states.
Lipa’s lawsuit also claims that Samsung refused to comply with “repeated demands” from Lipa to take the packaging off the market. The lawsuit states that she first reached out with a cease and desist request last year, and that Samsung’s response was “dismissive and callous.” “Samsung’s arrogance in refusing to stop its infringement confirms its conscious disregard of Ms. Lipa’s intellectual property and personal identity rights,” the suit notes, further accusing the company of “capitalizing on the implied (false) association with Ms. Lipa as a sponsor of Samsung’s mass-marketed television sets in the boxes on which she is prominently featured.”
Lipa shared her most recent album, Radical Optimism, in 2024. In March, it was announced that she would appear in a forthcoming A24 comedy directed by Molly Gordon, Peaked, which will also star Connor Storrie, Emma Mackey, Laura Dern, Alex Consani, and more.
