Gwen Stefani is facing backlash from some fans after promoting a religious app that allegedly has an “anti-abortion” stance.
The No Doubt frontwoman recently partnered with a prayer app called Hallow – which enables its users to get closer to God with a subscription plan that costs $69.99 (£52.50) annually or $9.99 (£7.50) per month.
In a video ad, Stefani is seen wearing a crucifix and dressed in all-white. “It is important this holiday season to spend time in prayer. That is what Christmas is all about: letting God into our hearts and letting Jesus bring us his peace,” she said.
“Download Hallow and join me and millions of others in praying every day this advent and Christmas season on Hallow.”
The post is labelled as a “paid partnership”, and in the caption the ‘Don’t Speak’ singer shared: “The season of Advent has always been a reminder to slow down, even when everything around us is moving so fast. It’s such a special time to reflect, pray and make room in your heart for Jesus.”
Stefani publicly reconnected with her faith in 2020, and has reportedly also read prayers and spoken in sermons for the Hallow platform (as per Metro). She joins a plethora of famous faces who have previously partnered with the app, including Bear Grylls, Kevin James, Mark Wahlberg and Chris Pratt.
With her promotion of the app, numerous fans have taken to the comment section to express their disappointment and disapproval of the singer teaming up with Hallow.
Many of which, including A Bit Fruity podcast host Matt Bernstein, highlighted how the platform has connections with Vice President JD Vance and conservative venture capitalist Peter Thiel, and reportedly holds anti-abortion messaging.
In response to the collaboration, Bernstein shared: “It’s the most wonderful time of the year… aka when Gwen Stefani shills for the right-wing anti-abortion pay-to-pray app, Hallow.”
Bernstein went on to read out examples of alleged anti-abortion prayers on the app, including: “Jesus, we pray for every woman who is considering abortion… May every woman know the goodness, gift and beauty of her own life, and so be able to receive the gift of her child’s life”.
The podcaster described Hallow as a “pay to pray” platform and added: “If you’re looking for God this season, you don’t need to give these people $70 to find him. And Gwen Stefani, don’t you have enough goddamn money already?”
Others who have criticised the singer for the partnership includes Selling Sunset star Chrishell Stause, who referenced her song ‘Don’t Speak’ and added: “Please take your own advice on this one”.
Some fans have also said that they were caught off guard by Stefani supporting the app, with one user commenting “The little girl inside of me that looked up to her was just absolutely devastated”, and someone else saying they found it “gross” to see the singer “promoting a pro-life homophobic conservative funded app”.
“This is very disappointing, Gwen,” another person chimed in, adding: “Lots of your fans are from the LGBTQ+ community and this feels like a deep betrayal.”
Some have been quick to defend the singer though, with one fan describing the backlash as “ridiculous”, and another saying that they “thought there was no way I could love you more”. Find more responses below.
So Gwen Stefani is out peddling the “pro-life” pay-to-pray app Hallow, but in fairness she’s a white girl from Orange County so par for the course
— Dylan (@TweetinDylan) December 8, 2025
Gwen Stefani is anti-abortionhttps://t.co/dTQoZYd8tm
— The Power To Control (@Power2Control) December 10, 2025
Imagine being offended that someone suggests praying during Christmas. Next thing you know, people will be mad that trees have branches
— Abhishek kr singh (@SinghKr56281) December 7, 2025
Always only doing something like this when money is involved… I mean you all do realize they had to pay her to say that. She did not just do it in her own free will. Someone had to sway her to say this and then I’m sure paid her very well to promote an app. 🤦♂️
— Bob The Life Pro (@FlLifePro) December 7, 2025
Please – how about just pray. How about open your Bible and let the word of the Lord come to you? You don’t need an app to do that. You need a Bible. Start reading it and see your life change and peace take over even in the most stressful times.
— Mari 🇺🇸🙏❤️ (@MPatriot144) December 7, 2025
Gwen Stefani receives backlash for promoting ‘anti-abortion’ Catholic app | The Independent
What the fuck happened to you @gwenstefani?
You’re off all my playlists. This crap is toxic. Keep your religion & politics to yourself. We don’t want to know.https://t.co/beKFqgCQSx
— ColoradoIndependent (@ColoradoIndepe1) December 10, 2025
NME has reached out to a representative for Stefani for comment.
The backing for Hallow comes as the singer is reuniting with her No Doubt bandmates next year, and gearing up to hold a residency at the MSG Sphere in Las Vegas over the spring. After the initial 12 shows scheduled for May sold out, it was added that six more dates taking place in June had been confirmed.
