Jacob Alon says their BRIT Awards win has made them realise music “can make a difference”.
The Scottish singer-songwriter was the winner of this year’s Critics’ Choice award, following in the footsteps of the likes of Adele, Ellie Goulding, Sam Smith, The Last Dinner Party and Florence and the Machine.
Speaking to NME, Jacob said: “It is pretty indescribable. When you’re making something, you don’t usually think about who’s going to listen to it, so I couldn’t have possibly thought that it would take me on this journey. “I’m really glad that it has, because I’ve connected with so many people that have changed my life in reflection.
“They’ve given me a piece of them in what this album means to them, and I hold that so dearly.”
The art-folk singer is now looking ahead to the follow-up to last year’s Mercury Prize-nominated debut album In Limerence, and they’re success has made them realised the significance of music in people’s lives.
Jacob added: “Now, going into making something new, it’s already different. It’s a different place to create from because now I know what’s out there.
“I’m trying not to let it get in the way of what I know, but it’s shown me that music is important and it can make a difference.
“I’m really lucky to be able to do it.”
Jacob was on the shortlist for the prestigious prize alongside Rose Gray and SIENNA SPIRO, and was confirmed as winner ahead of the ceremony on Friday (28.02.26).
Last month, they said in a statement: “Taing mhòr to the critics for recognising my work for this award, you absolute dotes!
“In the wee town where I grew up in Scotland, it often felt like there was a limit to how high you could dare to dream.
“So being part of something like this makes me feel like I’m floating far above the sky.”
To be eligible for the award – which launched in 2008 – in 2026, artists needed to be British and to not have landed a Top 20 album or more than one Top 20 single by October 21, 2025.
