HONG KONG — Roslyn Pineda is the new president, Asia for Sony Music Publishing.
With immediate effect, Pineda succeeds longtime SMP Asia president Carol Ng, who will remain with the company until her planned retirement at the end of March, according to a company memo.
Pineda is a Sony Music stalwart, with two-and-a-half decades’ service with the music giant.
She joins the music publishing business from Sony Music, where she most recently served as GM, Philippines, and before that as vice president, artist relations and business development, Asia.
“I am thrilled to take on this leadership role at Sony Music Publishing Asia during such an exciting time for our industry and our region,” Pineda comments in a statement. “I look forward to collaborating with our talented team and working closely with Guy Henderson and Jon Platt to empower our songwriters across Asia.”
Together, she continues, “we will foster a vibrant, energetic environment that prioritizes creativity and innovation, ensuring that the voices of our creators are heard and celebrated. Keen to make great things happen.”
Joining the company in 2001, Pineda logged time early on with the record label both in Hong Kong and in the Philippines, where she worked with a range of Asian and Western artists, from John Mayer to F4, Leehom Wang, Jessi, Sekai No Owari, Ricky Martin, Alicia Keys, and One Direction.
From late 2018, Pineda oversaw the reopening of SME’s Philippines office, signed Ben&Ben, SB19 and IV OF SPADES, and led the acquisition of the ABS-CBN music catalog in 2024.
Last year, Pineda she was saluted as Billboard Philippines’ first-ever music industry executive of the year.
On the retirement of Ng, Sony Music Publishing president, International Guy Henderson said the outgoing executive “has led our company in Asia with great distinction and success for many years. During her time, she expanded our business into new territories and established us as the leading publisher across the region. Her contributions have positioned our team for further growth, and we are incredibly grateful for all that he has done for the company.”
In recent years, Ng has overseen the business across the Asian market; managing strategic expansion with the launch of multiple new offices in the region, including Jakarta, Indonesia in 2021, Bangkok, Thailand in 2025 and set a course for Manila, The Philippines later in 2025.
Ng joined the company in 1998, initially as finance and admin manager, and was elevated to CFO, Asia, then regional managing director Asia, before being promoted to president, Asia in 2021.
