BRISBANE, Australia — GYRO.Group now has a physical presence in Latin America. Today, March 26, the Australia-based digital music specialist announces the opening of its first office in Brazil, via its partnership with local operator Music Stream.
The new LATAM HQ is located in Santos, São Paulo, and represents the business’ formal entry into the Latin American market, through which its team will serve artists, labels, and music businesses across the region.
“We’ve been representing incredible artists and labels in Brazil for a number of years now but opening our doors there is a statement of intent,” explains GYRO.Group CEO Andy Irvine, “we are here to build something lasting with the music community, to connect incredible local talent with global opportunities, and to do it with the infrastructure and expertise that artists and labels deserve.”
Samuel Fernandes, CEO of MusicStream and Latin American head of operations for DistroDirect, GYRO.Group’s white-label distribution platform, will lead the Santos office.
“We’re bringing tools and support that were previously out of reach for most artists and labels here, and we’re doing it with people who understand this market from the inside,” comments Fernandes, one of three team members in the new space. “The energy in the local industry right now is extraordinary, and we’re ready to be part of it.”
He’s not wrong. In its Global Music Report 2026, published last week, the IFPI reported that Brazil grew by 14.1% last year, a surge that saw the market move up a place in the global rankings to No. 8. Latin America was found to be the fastest growing region, reporting growth of 17.1% for 2025.
The Latin America launch is a “significant milestone” for an Australian-founded music company, one that now boasts 60 staff worldwide, explains Viv Mellish co-founder and CMO. For Australian independent artists and labels on G.Y.R.O. platforms, she tells Billboard, “this represents a real pathway to Latin American audiences backed by local relationships.”
The official opening will take place this Friday, March 27, some nine months after veteran music executive Matthew Rogers joined the company as chief commercial officer (CCO). Rogers looks after DistroDirect globally.
A rebranding last June saw GYRO.Group gather its music distribution and artist services brands including G.Y.R.O., DistroDirect, GROUP SPEED, Soothe Sounds, and more.
