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It’s only A Matter of Time before festival season comes around full force. To prep for dancing in the blazing sun and singing along to your favorite artists, Laufey has partnered with Etsy as part of Etsy’s broader Festival Shop to introduce a collection inspired by her third studio album, featuring both co-designed pieces created with Etsy sellers and a curated selection of items she handpicked.
The co-designed portion of the collection brings Laufey’s world to life through custom pieces made in collaboration with independent Etsy sellers, while the curated edit extends the story with items selected by Laufey that reflect the same themes and motifs.
Laufey Collection Forget-Me-Not Journal
This one’s for those who love Laufey and journaling. The limited-edition piece is printed with forget-me-not flowers pressed into the exterior.
Laufey Collection Bag Charm
This isn’t your average bag charm. The style is affixed with strings of gorgeous glass beads and stones. For that extra Laufey twist, the attachable accessory features a clock charm.
The full collection shop features items such as beaded accessories, trucker hats, a crochet scarf, polaroid sets, decorative bow hair pieces and customizable crewnecks that will take your festival outfit game up a notch, alongside a vintage watch edit that ties back to the album’s recurring clock visuals. There are more than 331+ items to choose from, all inspired by or co-designed by the Icelandic singer. All of this, and so much more, is available for purchase on Etsy’s website.
ShopBillboard is here to discuss some of our favorites from the collection. If you’re planning on getting festival ready the Laufey way, or you want some unique Laufey merch that you can wear in your daily life, you might want to act fast. All of these pieces are both practical and stylish, and for that reason, we’re sure they won’t be in stock for long. If you’re looking to capture memories from your time at a music festival, or you’re just really into jotting things down, we’d suggest picking up the limited-edition Laufey Collection Forget-Me-Not Journal for $24. The product is currently listed as in-demand, and it’s easy to see why. The journal is 5″x8.25″ and contains 48 pages. The exterior is embossed with vibrant blue myosotis, otherwise known as the forget-me-not flower. These flowers are pressed into the exterior throughout. Fun fact: This flower serves as a symbol of love and constancy.
Laufey Collection Crochet Scarf
Light blue and cozy, this scarf is crocheted out of soft angora wool. The piece can be wrapped around the neck or worn on top of your head, creating a timeless, elegant feel.
Embroidered Custom Lyrics Crewneck Sweatshirt
This is a customizable crewneck that is currently 55% off, a sweet deal for merch. You can customize this piece down to the color and lyrics on the front.
With the popularity of bag charms still in high demand, you know Laufey had to co-design one for her fans. The Laufey Collection limited-edition Bag Charm retails for $50 and is made with a mixture of delicate glass beads and stones that create colorful rows that hang off the gold hardware. The charm is also equipped with a clock charm, another clear reference to A Matter of Time. Bag charms can be used to spruce up your everyday tote or clutch, adding a touch of playfulness. They can also be attached to your keys if that’s more your style.
For those cold festival nights, the Embroidered Custom Lyrics Crewneck Sweatshirt currently on sale for $24.75 should come in handy. Shoppers can customize the cozy item in one of many shades, though our favorite is the Laufey blue. You’ll also be able to embroider your favorite Laufey lyric on the front, either from A Matter of Time or some of the singer’s older tracks that speak to you. This is another high-demand item, with multiple people having added their custom crewnecks to their cart as of writing.
